About Us

Applike Couture is a unique company specializing in children's clothing and accessories.  The store offers the consumer the opportunity to design their own merchandise, in addition to, purchasing brand name ready to wear.  

No need to order in advance! Customers can come in to the store, choose a garment, and select from a wide variety of appliqu├ęs, patches and lettering, and it's made on the spot.  

Applike Couture is a family owned business. Felicia Wollerstein, the owner of Applike Couture, has been in the children's clothing business for over 30 years.  The store is located on Manhattan's Upper East Side and is known in the community.  It has partnered and supported many public and private schools in their fundraising endeavors.  We strive to build and maintain long standing relationships with our clients through our personal service.